It's raining cats and dogs!A pet-friendly, Chicago-based content marketing agency
And, we’re also a Google Partner!
- Design & UX 50%
- Web Programming 80%
- Pooping outside 10%
At Macon Raine, Scrappers specializes in graphic design, UI, and motion graphics. With a degree from Northern Illinois University, Scrappy enjoys baseball, swimming and long naps in the sun.
- Photoshop 85%
- After Effects 70%
- Illustrator 50%
Mitch Skolnik (aka Buddy) is Macon Raine’s community manager. He is a digital-savvy employee, responsible for communications, content marketing, PR, social media, events, and content creation, among other things
- Customer Happiness 80%
- Tech Support 30%
- Community Management 50%
High Presbyterian Terrier
As a regular contributor to Forbes, Lucille helps help organizations accelerate ideas from the “hunch” stage into proof-of-concept through rapid-cycle prototyping and MVP product development.
- New Product Development 50%
- Customer Onboarding 80%
- Chasing rabbits 78%
Woody Wood Becker
Woody provides administrative support to the entire content marketing agency in matters related to billing, timekeeping, records retention, and governance. He enjoys soup and long walks on the beach.
- Reporting 85%
- Analytics 97%
- Network Security 50%
Analytics and Big Data
Coco manages Macon Raine’s predictive analytics projects and has led over 100 projects in customer loyalty and data mining in the US and Europe. She is a graduate of the International Bankers School.
- Big Data 93%
- Infonomics 66%
- Fear of strangers 88%
Shug Cook PhD
Speaker, Thought leader, Practice Manager
Shug is an organizational change expert, motivational speaker, professor, artist and dancer who inspires firms globally with new models of leadership, engagement, and award-winning education.
- Change management 50%
- Human Resources 80%
- Math 10%
Col. Sunny Sanders
Vice President of Sales
Formerly Vice President of Sales for a leading provider of cloud-based customer engagement solutions, Sunny leads Macon Raine’s Chicago-based content marketing team.
- Cloud 85%
- DevOps 97%
- Sales enablement 50%
Mr. Pickles spent 8 years working with merchants, banks and credit unions implementing payments solutions (ACH, Credit and Debit) before moving into executing on e-commerce strategies.
- CRM hygiene 93%
- SaaS 66%
- MssP 88%
If you need agency marketing services such as CRM and marketing automation operations on a part-time, contract-basis, we're here for you. Expertise in Hubspot, Marketo, Pardot, SharpSpring, ConstantContact, and other marketing automation platforms.
LIFECYCLE MARKETING & ANALYTICS
Learn how Macon Raine is helping marketers better understand their customer data, reveal better insights about key stages in the customer journey and better influence target actions and behaviors.
If you need temp CRM or marketing automation operations on a part-time, contract-basis, we're here for you. As a caveat, we are power-users comfortable with most systems - but we are not CRM developers or technical administrators.
Experience with Salesforce.com, SugarCRM, Microsoft Dynamics plus most of the marketing automation platforms. If you want to talk about adaptive websites, behavioral-based lead tracking, Web visitor ID, dynamic nurture campaigns, dynamic list building, lead scoring and more, give us a call.
B2B DATA SERVICES
Sales and marketing alignment is easy when marketing is generating high-quality leads and sales is converting leads to opportunities creating opportunities. Whether sales support or sales enablement, Macon Raine excels at the marketing/sales handoff.
We approach SEO and PPC with an aggressive mindset built on finding and converting searcher intent. We ♥ snippets, SEOPresser, Yoast for Wordpress and geek out on having quality scores in Adwords. We currently manage more than $1M in Google Adwords spend.
MARKETING OPERATIONS DEPLOYMENT
A well-considered deployment strategy ultimately improves downstream conversion and reduces rework and angst. Let us show you what your marketing automation platform is really capable of AND how to get the biggest bang from your investment.
Stimulate and capture interest in a product or service for the purpose of developing sales pipeline. Experts in digital channels including PPC, retargeting, remarketing, nurturing, marketing automation and more.
Measure, manage and analyze marketing performance to maximize effectiveness and optimize return on investment (ROI). Certifications in Google Adwords, Google Analytics, BrightEdge and other analytic platforms.
Leverage Macon Raine's people-first system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
A strategic approach focused on writing, designing, and distributing valuable, relevant, and consistent marketing content to attract and retain a defined audience — and, drive profitable customer action.
MARKETING AUTOMATION MANAGEMENT & TRAINING
Let us handle light integrations, configuration, deployment and management of campaigns from your marketing automation platform. We are super-users of Marketo, Pardot, HubSpot, SharpSpring, Mautic, Active Campaign and even Constant Contact.
SALES & LEAD NURTURING
Developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. Our people first marketing process listens to the needs of prospects and provides the information and answers they need.
Creating great content is only half the job. Once your content is done, the next step is finding the right promotional channels. Whether through influencer outreach, editorial relationships or native advertising, we are experts at selecting the optimum channel for your content.
ACCOUNT BASED MARKETING
High-touch, contact-centric account-based marketing campaigns that leverage hyper-customization, killer offers, PR, direct mail, social media, community and direct contact with your outbound sales team.
GOOGLE FOR NON PROFITS
Does your non-profit need an extra $120,000 per year in advertising? Do you want to grow donations and awareness for your 501(c)(3)? Our agency marketing services include Google Grant Management where we can set up, manage and launch effective campaigns to fully optimize $10,000 a month in in-kind advertising.
Advertising and Content Marketing Agency Blog Posts
Our thoughts on content marketing, marketing automation, CRM, data hygiene and more.
It’s a common misconception that redesigning your business’s website is a finite project with a beginning, middle, and end. If you use your website for lead generation or e-commerce, a web redesign project never ends. Instead of a beginning, middle, and end, a website...
To redesign or not to redesign: that is the question: Whether ‘tis nobler in the mind to suffer The slings and arrows of a giant web redesign project, Or to take arms against a sea of troubles, By using conversion rate optimization. To generate leads: to profit again;...
Lessons learned and applied from non-profit grant management will help improve the effectiveness of your campaigns Did you know that Google gives qualifying non-profits $120,000 per year of in-kind advertising with Google Ads? To qualify, you need to jump thru some...
Don't Be Shy. We Don't Bite.
If you are interested in working together or learning about Macon Raine’s content marketing agency solutions, get in touch and we will get back to you as soon as we can! Macon Raine is a top content marketing agency located in the Chicago suburbs.