It's raining cats and dogs!

A pet-friendly, Chicago-based content marketing agency

And, we’re also a Google Partner!

Rose

Westfalian Loef Pinscher
As a key part of Macon Raine – a B2B Chicago-based content marketing agency, Rose is experienced with long-form content development, white papers, and thought leadership strategies

  • Design & UX 50%
  • Web Programming 80%
  • Pooping outside 10%

The Scrappers

Graphic Designer
At Macon Raine, Scrappers specializes in graphic design, UI, and motion graphics. With a degree from Northern Illinois University, Scrappy enjoys baseball, swimming and long naps in the sun.

  • Photoshop 85%
  • After Effects 70%
  • Illustrator 50%

Mitch Skolnik

Community Manager
Mitch Skolnik (aka Buddy) is Macon Raine’s community manager. He is a digital-savvy employee, responsible for communications, content marketing, PR, social media, events, and content creation, among other things

  • Customer Happiness 80%
  • Tech Support 30%
  • Community Management 50%

Lucille Jenkins

High Presbyterian Terrier
As a regular contributor to Forbes, Lucille helps help organizations accelerate ideas from the “hunch” stage into proof-of-concept through rapid-cycle prototyping and MVP product development.

  • New Product Development 50%
  • Customer Onboarding 80%
  • Chasing rabbits 78%

Woody Wood Becker

Office Administration
Woody provides administrative support to the entire content marketing agency in matters related to billing, timekeeping, records retention, and governance. He enjoys soup and long walks on the beach.

  • Reporting 85%
  • Analytics 97%
  • Network Security 50%

Coco Sanders

Analytics and Big Data
Coco manages Macon Raine’s predictive analytics projects and has led over 100 projects in customer loyalty and data mining in the US and Europe. She is a graduate of the International Bankers School.

  • Big Data 93%
  • Infonomics 66%
  • Fear of strangers 88%

Shug Cook PhD

Speaker, Thought leader, Practice Manager
Shug is an organizational change expert, motivational speaker, professor, artist and dancer who inspires firms globally with new models of leadership, engagement, and award-winning education.

  • Change management 50%
  • Human Resources 80%
  • Math 10%

Col. Sunny Sanders

Vice President of Sales
Formerly Vice President of Sales for a leading provider of cloud-based customer engagement solutions, Sunny leads Macon Raine’s Chicago-based content marketing  team.

  • Cloud 85%
  • DevOps 97%
  • Sales enablement 50%

Mr. Pickles

Payments Expert
Mr. Pickles spent 8 years working with merchants, banks and credit unions implementing payments solutions (ACH, Credit and Debit) before moving into executing on e-commerce strategies.

  • CRM hygiene 93%
  • SaaS 66%
  • MssP 88%
MARKETING AUTOMATION

If you need agency marketing services such as CRM and marketing automation operations on a part-time, contract-basis, we're here for you. Expertise in Hubspot, Marketo, Pardot, SharpSpring, ConstantContact, and other marketing automation platforms.

LIFECYCLE MARKETING & ANALYTICS

Learn how Macon Raine is helping marketers better understand their customer data, reveal better insights about key stages in the customer journey and better influence target actions and behaviors.

CRM OPERATIONS

If you need temp CRM or marketing automation operations on a part-time, contract-basis, we're here for you. As a caveat, we are power-users comfortable with most systems - but we are not CRM developers or technical administrators.

MARKETING TECHNOLOGY

Experience with Salesforce.com, SugarCRM, Microsoft Dynamics plus most of the marketing automation platforms. If you want to talk about adaptive websites, behavioral-based lead tracking, Web visitor ID, dynamic nurture campaigns, dynamic list building, lead scoring and more, give us a call.

B2B DATA SERVICES

Let our data specialists address and resolve your dirty CRM data challenges. Work with our sister company (CleanMyCRM.com) to manually research dirty CRM records.

SALES ENABLEMENT

Sales and marketing alignment is easy when marketing is generating high-quality leads and sales is converting leads to opportunities creating opportunities. Whether sales support or sales enablement, Macon Raine excels at the marketing/sales handoff.

SEO/PPC

We approach SEO and PPC with an aggressive mindset built on finding and converting searcher intent. We ♥ snippets, SEOPresser, Yoast for Wordpress and geek out on having quality scores in Adwords. We currently manage more than $1M in Google Adwords spend.

MARKETING OPERATIONS DEPLOYMENT

A well-considered deployment strategy ultimately improves downstream conversion and reduces rework and angst.  Let us show you what your marketing automation platform is really capable of AND how to get the biggest bang from your investment.

LEAD GENERATION

Stimulate and capture interest in a product or service for the purpose of developing sales pipeline. Experts in digital channels including PPC, retargeting, remarketing, nurturing, marketing automation and more.

ROI ANALYSIS

Measure, manage and analyze marketing performance to maximize effectiveness and optimize return on investment (ROI). Certifications in Google Adwords, Google Analytics, BrightEdge and other analytic platforms.

CONVERSION OPTIMIZATION

Leverage Macon Raine's people-first system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

CONTENT MARKETING

A strategic approach focused on writing, designing, and distributing valuable, relevant, and consistent marketing content to attract and retain a defined audience  — and, drive profitable customer action.

CONTENT DEVELOPMENT

White papers, long-form content, technical articles, thought leadership, interactive white papers, click-bait, brand storytelling, SEO content, nurture emails and more. For high-volume, high-quality content development, we have the domain expertise you need to create killer content that converts.

MARKETING AUTOMATION MANAGEMENT & TRAINING

Let us handle light integrations, configuration, deployment and management of campaigns from your marketing automation platform. We are super-users of Marketo, Pardot, HubSpot, SharpSpring, Mautic, Active Campaign and even Constant Contact.

SALES & LEAD NURTURING

Developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. Our people first marketing process listens to the needs of prospects and provides the information and answers they need.

CONTENT PROMOTION

Creating great content is only half the job. Once your content is done, the next step is finding the right promotional channels. Whether through influencer outreach, editorial relationships or native advertising, we are experts at selecting the optimum channel for your content.

ACCOUNT BASED MARKETING

High-touch, contact-centric account-based marketing campaigns that leverage hyper-customization, killer offers, PR, direct mail, social media, community and direct contact with your outbound sales team.

GOOGLE FOR NON PROFITS

Does your non-profit need an extra $120,000 per year in advertising? Do you want to grow donations and awareness for your 501(c)(3)? Our agency marketing services include Google Grant Management where we can set up, manage and launch effective campaigns to fully optimize $10,000 a month in in-kind advertising.

Advertising and Content Marketing Agency Blog Posts

Our thoughts on content marketing, marketing automation, CRM, data hygiene and more.

A brief introduction to Agile Website Redesign

It’s a common misconception that redesigning your business’s website is a finite project with a beginning, middle, and end. If you use your website for lead generation or e-commerce, a web redesign project never ends. Instead of a beginning, middle, and end, a website...

How to save money on Google Ad campaigns

Lessons learned and applied from non-profit grant management will help improve the effectiveness of your campaigns Did you know that Google gives qualifying non-profits $120,000 per year of in-kind advertising with Google Ads? To qualify, you need to jump thru some...

Don't Be Shy. We Don't Bite.

If you are interested in working together or learning about Macon Raine’s content marketing agency solutions, get in touch and we will get back to you as soon as we can! Macon Raine is a top content marketing agency located in the Chicago suburbs.