We know B2B marketing. We know CRM. We know marketing automation. We know your industry. We know where your decision makers spend time and we know how to reach them. Let us help you achieve your marketing goals.
Experts in the Creative Side of Marketing Automation
What is the single most important element of lead nurturing? Content! If you are going to stay in touch, educate or persuade a prospective client, then you need to deliver a stream of high-quality, high-value, persuasive and brand-reinforcing content.
Effective lead nurturing initiatives need a continuous stream of new content to stay fresh and relevant, and the most common reason why marketing automation initiatives fail is a company’s inability to create enough content to build a trusted relationship with prospective buyers.
Let us show you how our people-first CRM marketing process can transform your marketing automation efforts.
B2B Marketing Performance Experts
With marketing automation, you can quickly learn whether…
- Someone is a follower, prospect, lead or customer
- A lead is ready for the sales team (SQL vs MQL)
- Your segmentation, personas and personalization strategies are working
- Understand what works and what does not work
Better marketing ROI requires better analytics...
- Track behavior through customer life-cycle
- Track the actions of anonymous prospects
- Build clear and robust lead profiles
- Strength best-performing channels
- Get cost-per-acquisition data
Need a B2B marketing agency and automation partner? We can help. Macon Raine is expert at implementing marketing automation technology and content marketing to improve your sales funnel performance.
Let us show you how to centralize your marketing database and gain better business insights today.
- B2B lead generation
- Goal-based workflows
- Email marketing
- Segmentation and personalization
- Lifecycle marketing
- Content strategy
- Analytics surround the entire funnel
- Website integration
- Call tracking
If you need agency marketing services such as CRM and marketing automation operations on a part-time, contract-basis, we're here for you. Expertise in Hubspot, Marketo, Pardot, SharpSpring, ConstantContact, and other marketing automation platforms.
LIFECYCLE MARKETING & ANALYTICS
Learn how Macon Raine is helping marketers better understand their customer data, reveal better insights about key stages in the customer journey and better influence target actions and behaviors.
If you need temp CRM or marketing automation operations on a part-time, contract-basis, we're here for you. As a caveat, we are power-users comfortable with most systems - but we are not CRM developers or technical administrators.
Experience with Salesforce.com, SugarCRM, Microsoft Dynamics plus most of the marketing automation platforms. If you want to talk about adaptive websites, behavioral-based lead tracking, Web visitor ID, dynamic nurture campaigns, dynamic list building, lead scoring and more, give us a call.
B2B DATA SERVICES
Sales and marketing alignment is easy when marketing is generating high-quality leads and sales is converting leads to opportunities creating opportunities. Whether sales support or sales enablement, Macon Raine excels at the marketing/sales handoff.
We approach SEO and PPC with an aggressive mindset built on finding and converting searcher intent. We ♥ snippets, SEOPresser, Yoast for Wordpress and geek out on having quality scores in Adwords. We currently manage more than $1M in Google Adwords spend.
MARKETING OPERATIONS DEPLOYMENT
A well-considered deployment strategy ultimately improves downstream conversion and reduces rework and angst. Let us show you what your marketing automation platform is really capable of AND how to get the biggest bang from your investment.
Stimulate and capture interest in a product or service for the purpose of developing sales pipeline. Experts in digital channels including PPC, retargeting, remarketing, nurturing, marketing automation and more.
Measure, manage and analyze marketing performance to maximize effectiveness and optimize return on investment (ROI). Certifications in Google Adwords, Google Analytics, BrightEdge and other analytic platforms.
Leverage Macon Raine's people-first system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
A strategic approach focused on writing, designing, and distributing valuable, relevant, and consistent marketing content to attract and retain a defined audience — and, drive profitable customer action.
MARKETING AUTOMATION MANAGEMENT & TRAINING
Let us handle light integrations, configuration, deployment and management of campaigns from your marketing automation platform. We are super-users of Marketo, Pardot, HubSpot, SharpSpring, Mautic, Active Campaign and even Constant Contact.
SALES & LEAD NURTURING
Developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. Our people first marketing process listens to the needs of prospects and provides the information and answers they need.
Creating great content is only half the job. Once your content is done, the next step is finding the right promotional channels. Whether through influencer outreach, editorial relationships or native advertising, we are experts at selecting the optimum channel for your content.
ACCOUNT BASED MARKETING
High-touch, contact-centric account-based marketing campaigns that leverage hyper-customization, killer offers, PR, direct mail, social media, community and direct contact with your outbound sales team.
GOOGLE FOR NON PROFITS
Does your non-profit need an extra $120,000 per year in advertising? Do you want to grow donations and awareness for your 501(c)(3)? Our agency marketing services include Google Grant Management where we can set up, manage and launch effective campaigns to fully optimize $10,000 a month in in-kind advertising.
Macon Raine – A Chicago B2B Marketing & Advertising Agency
Most business problems are solved by more revenue.
That’s where we help.
As a B2B marketing and advertising agency, we provide clients a result everyone knows how to measure: more new customers.
Our typical customer is looking for top-line growth.
Clients include tech start-ups, professional services firms, SaaS providers, ISVs, a MssP, a manufacturer, a retail marketing agency, market research firms, VARs, VADs, IT solutions providers, manufacturers, distributors and more.
What these companies all have in common is the need for new revenue.
When you work with Macon Raine, you harness a low risk, variable-cost, powerful, affordable and proven means to create new customers (donors or students, too).
How do we do it?
Our approach is simple.
You can learn about our deep subject matter expertise, battle-tested execution across the entire sales, operations, marketing and creative spectrum, expertise with most CRM and marketing automation platforms, and solid creative.