The Marketing Automation Agency
Marketing automation services for small companies that want to be bigger. Engage and nurture your buyers.
Considering or evaluating marketing automation solutions but lack the staff you need to do it right?
Launching a marketing automation effort can be a challenge. The systems are complex and require a staff of highly trained copywriters, designers and system analysts to manage lead flow, design processes, and operate/customize the software to your unique business requirements.
Macon Raine is a B2B marketing automation agency with the on-staff experts you need to be successful. With experience in data hygiene, CRM (Salesforce.com), and most marketing automation platforms (HubSpot, SharpSpring, Marketo, ActiveCampaign, Constant Contact and more), we can help with integrations and roll-outs as well as daily campaign maintenance and support.
Our on-demand team is small but mighty.
We work with companies in wide a variety of industries - start-ups, fast growing companies, and companies that want to reinvent their brand. We do our best work for small and mid-market companies as well as small, autonomous divisions of bigger organizations. All of them have the same vision: they need the talent and insight of a full stack marketing team but do not want the associated overhead of a typical agency. Our services include the following:
- Content promotion, Lead generation, SEM/SEO, Social media, Content marketing; Google Adwords, Google Analytics.
- Content strategy, landing page optimization, sales enablement.
- Domain and market insight, strategies for content promotion and reuse as well as integration with other content marketing initiatives.
- Extreme technical competency with SEO, Behavioral Marketing, Audience Intent, Conversion Rate Optimization, Adwords, Bing, Outbrain and other networks.
- Graphic design support - rapidly create content assets, display ads within your existing brand guidelines.
- Soup to nuts project management using MSProject, Asana, Basecamp, Trello, RoboHead, Wrike, Work-Relay and more.
- Landing page design, CMS development (Wordpress, ButterCMS, Drupal, Joomla), as well as HTML, Rails, CSS. GIT, Gulp, SaSS.
As a marketing automation agency, we know CRM. We know your industry. We know where your decision makers spend time and we know how to reach them. Let us help you achieve your marketing automation goals.
Marketing Technology Agency
Experience with Salesforce.com, SugarCRM, Microsoft Dynamics plus most of the marketing automation platforms. If you want to talk about adaptive websites, behavioral-based lead tracking, Web visitor ID, dynamic nurture campaigns, dynamic list building, lead scoring and more, give us a call.
CRM Marketing Operations
If you need agency marketing services such as CRM and marketing automation operations on a part-time, contract-basis, we're here for you. As a caveat, we are power-users comfortable with most systems - but we are not CRM developers or technical administrators.
Content Development Agency
SEO/PPC Digital Advertising
We approach SEO and PPC with an aggressive mindset built on finding and converting searcher intent. We ♥ snippets, SEOPresser, Yoast for Wordpress and geek out on having quality scores in Adwords. We currently manage more than $1M in Google Adwords spend.
Sales and marketing alignment is easy when your digital marketing agency is generating high-quality leads and sales is converting leads to opportunities creating opportunities. Whether sales support or sales enablement, Macon Raine excels at the marketing/sales handoff.
Creating great content is only half the job. Once your content is done, you need a marketing content agency to help you find the right promotional channels. Whether through influencer outreach, editorial relationships or native advertising, we are experts at selecting the optimum channel for your content.
Content Marketing Services
A strategic approach focused on writing, designing, and distributing valuable, relevant, and consistent marketing content to attract and retain a defined audience — and, drive profitable customer action.
Analytics & ROI
Measure, manage and analyze marketing performance to maximize effectiveness and optimize return on investment (ROI). Certifications in Google Adwords, Google Analytics, BrightEdge and other analytic platforms.
Marketing Automation Agency
Let us handle light integrations, configuration, deployment and management of campaigns from your marketing automation platform. We are super-users of Marketo, Pardot, HubSpot, SharpSpring, Mautic, Active Campaign and even Constant Contact.
Google For Non Profits
Does your non-profit need an extra $120,000 per year in advertising? Do you want to grow donations and awareness for your 501(c)(3)? Our PPC agency marketing services include Google Grant Management where we can set up, manage and launch effective campaigns to fully optimize $10,000 a month in in-kind advertising.
Account Based Marketing
High-touch, contact-centric account-based marketing campaigns that leverage hyper-customization, killer offers, PR, direct mail, social media, community and direct contact by your outbound sales team.