Case Study: SEO Improvements of a Wireless Equipment Distributor
Hear from a client who ranked higher for targeted keywords on the first two pages of search engines, thanks to Macon Raine’s comprehensive SEO analysis tool.
Opportunity / Challenge
For what projects/services did your company hire Macon Raine?
My company had a very bare-bones approach to SEO. Our organic approach had decent results, however, a new goal became to optimize for additional keywords and track search result rankings. Since it’s a small company, we didn’t have the budget to compete for the major keywords in the industry.
What were your goals for this project?
We wanted to improve organic search results and get to the first page for our selected keywords.
How did you select this vendor?
Many professionals hear “SEO” and decide that it’s something that we need to do without a clear understanding of what the strategy entails and the cost behind it. Macon Raine listened to our requests and helped us modify our approach to one that was more targeted and which fit our business needs while staying within our budget.
Describe the project in detail.
They started off with showing us how expensive the keywords we initially wanted were and helped us identify a better mix for our paid search efforts. As we saw results coming in, we modified our approach to attract more traffic. They also helped us with our content in order to improve our organic results along with meta and image tags.
What was the team composition?
We had a project manager that dealt with me directly. Their principal also sat in on meetings whenever necessary.
Results & Feedback
Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
Our search results landed us on the first two pages. Additionally, we also saw where we needed to improve our optimization and what we needed to drop.
How did the Macon Raine perform from a project management standpoint?
They were responsive and provided reports on a monthly basis.
What did you find most impressive about this company?
They’re real; they’re not going to try to sell you on something because you read about it on an Entrepreneur blog. They will identify your problem and find the best approach to get the results you want.
Are there any areas for improvement?
Not that I can think of.
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