Case Study: Higher Education Marketing Comms Analysis
Macon Raine helped a major university establish a digital communications strategy and best practices for marketing communications.
Opportunity / Challenge
Higher education tends to lag behind other industries in deploying effective digital communication strategies. We have yet to establish best practices and sufficient peer benchmarking, so we were looking for a set of guidelines to assess our analytics against a properly designed comparative data set.
What were your goals for this project?
We wanted to identify key data points for our industry to build an actionable analytic methodology for our digital communication strategy.
How did you select this vendor?
I’ve worked on and off with Macon Raine for over a decade and was confident that they would have the expertise I needed to quickly assess our situation and provide valuable recommendations on how to move forward.
Describe the scope of their work in detail.
They provided us with a focused analysis of our current standing in the market and actionable insights that we could employ to gain better control over our ability to strengthen, maintain, and grow from that position.
What was the team composition?
We worked directly with their executive team.
Results & Feedback
Can you share any outcomes from the project that demonstrate progress or success?
Macon Raine helped us accurately assess our position in relation to our peers’ institutions and offered specific solutions to implement in order to begin to work on growth and engagement strategies. This year our analysis of the data from the previous 12 months shows that we are well ahead of our peer comparison group in all of the areas that we track.
How effective was the workflow between your team and theirs?
The workflow was seamless and direct. Macon Raine fits perfectly within our MarComm planning cycle and their refined approach allowed us to focus on areas that we needed to improve and move directly into implementation.
What did you find most impressive about this company?
Working with consultant groups in the MarComm service industry can be difficult because many professionals default to cliché best practices and lack boots-on-the-ground awareness of real brand challenges. Macon Raine’s approach is focused, relevant and based on decades of experience in a multitude of industries. Their well-rounded experiential base and solid methodology made working with them absolutely painless. Everything about our interaction with Macon Raine was positive.
- OVERALL SCORE 80%
- QUALITY 90%
- SCHEDULE 100%
- COST 100%
- WILLING TO REFER 90%