Case Study: 501(c)3 Travel Advocacy & Education Group
Macon Raine helped a 501(c)3 Travel Advocacy & Education Group increase their ad grant spend to max out the $10K per month and maintain the spend while establishing conversion tracking.
Opportunity / Challenge
Our client had been running the grant before coming to us for help but the prior PPC manager was only able to spend approximately $2K/Month and was not able to record conversions.
Our objective was to max out the grant of $10K/Month and record conversions; all while reaching the right audience.
Our approach consisted of restructuring and researching keywords (niche and broad), new ad creative, new sitelinks and callouts, and implementing landing pages with calls-to-action.
Monthly spend was maxed out in month 4 and has currently maintained that status for over a year. Over 710 conversions were recorded thru calls-to-action on landing pages.
- Impressions increased 515%
- Clicks increased 1,574%
- Click Thru Rate Increased 172%
- Average Cost Per Click Decreased by 35%
- 710 Conversions
- Grant Spend Increased by 986%
- OVERALL SCORE 100%
- QUALITY 100%
- SCHEDULE 100%
- COST 100%
- WILLING TO REFER 100%
We know your industry. We know where your decision makers spend time. We know how to reach them. Let us help you achieve your marketing goals.
New to Google for Non-Profits? Here’s How To Get Started.
Step 1: Tech Soup For Non Profits
Google uses TechSoup to confirm that all organizations applying to Google for Nonprofits are charitable nonprofit organizations in good standing. TechSoup is a nonprofit with local partners around the world. Their mission is to equip non-profit, non-governmental organizations with technology solutions and skills.
Step 2: Google For Non Profits
The Google for Nonprofits Program offers eligible organizations access to Google products and special features designed for nonprofits. These tools help nonprofits find new donors and volunteers, work efficiently, and drive more awareness and action for 501(c)(3)s.
Step 3: Setup AdWords & Ad Grant Enrollment
Imagine what your non profit could do with $10,000 USD of paid advertising every month from Google AdWords. You could find more volunteers, get more donations, raise awareness, educate, and share your story with the right audiences everywhere.
Before enrolling in Ad Grants, you must establish a new AdWords or AdWords Express account that meets certain requirements. Confused or need help? Give us a call.
Step 4: Launch & Management
Once we’ve launched the AdWords Ad Grant account for your 501(c)(3), we’ll have a 30 minute discovery meeting with you to discuss strategies that will benefit your 501(c)(3) and how you can best utilize your grant. We’ll put together a successful strategy to fast track your initiatives and build out your campaigns. We provide in depth keyword research on you and your competitors and we will work with you to maximize your $10K per month ad grant spend and find true value for your non-profit.
Ad Grant Restrictions
There are certain restrictions that come with the Google Grants program, including new restrictions as of January 1, 2018, but Macon Raine is experienced in launching, growing, and maxing out the monthly grant of $10K/Month. Learn more about all Google Ad Grant restrictions here: https://support.google.com/grants/answer/1689506