You’re trying to make a difference.

We’re here to help.

Find out how we can help your 501(c)(3).


Google Ad Grant Management Services

Are you eligible?

To be eligible for the Google for Nonprofits program, your organization must be a 501(c)(3) nonprofit charitable organization in good standing. You must first register your organization with TechSoup and be validated as a nonprofit organization before completing the application. Need help? Let us show you how to breeze thru the validation process and become eligible.

Getting started

Does Your 501(c)(3) Already Have The Ad Grant?

If you have already enrolled and have an active AdWords Ad Grant account, we can evaluate your current campaign strategy and make recommendations to further enhance your account. We can then provide monthly management on the AdWords account to expand the reach, awareness, education and fundraising of your 501(c)(3).

Step 1: Tech Soup For Non Profits

Google uses TechSoup to confirm that all organizations applying to Google for Nonprofits are charitable nonprofit organizations in good standing. TechSoup is a nonprofit with local partners around the world. Their mission is to equip non-profit, non-governmental organizations with technology solutions and skills.

Step 2: Google For Non Profits

The Google for Nonprofits Program offers eligible organizations access to Google products and special features designed for nonprofits. These tools help nonprofits find new donors and volunteers, work efficiently, and drive more awareness and action for 501(c)(3)s.

Step 3: Setup AdWords & Ad Grant Enrollment

Imagine what your non profit could do with $10,000 USD of paid advertising every month from Google AdWords. You could find more volunteers, get more donations, raise awareness, educate, and share your story with the right audiences everywhere.

Before enrolling in Ad Grants, you must establish a new AdWords or AdWords Express account that meets certain requirements. Confused or need help? Give us a call.

Step 4: Launch & Management

Once we’ve launched the AdWords Ad Grant account for your 501(c)(3), we’ll have a 30 minute discovery meeting with you to discuss strategies that will benefit your 501(c)(3) and how you can best utilize your grant. We’ll put together a successful strategy to fast track your initiatives and build out your campaigns. We provide in depth keyword research on you and your competitors and we will work with you to maximize your $10K per month ad grant spend and find true value for your non-profit.

Proper management and continued maintenance is necessary to maintain your grant status. If you do not actively manage your Ad Grant AdWords account or do not adhere to the guidelines for recipients, your grant can be revoked.

Ad Grant Restrictions

There are certain restrictions that come with the Google Grants program but Macon Raine is experienced in launching, growing, and maxing out the monthly grant of $10K/Month. Some of the program restrictions include daily budgets are set to $329.00 USD, costs-per-click are limited to a max bid of $2.00, keyword only (search network) campaigns, and only text ads. Learn more about all Google Ad Grant restrictions here:

We know CRM. We know marketing automation. We know your industry. We know where your decision makers spend time and we know how to reach them. Let us help you achieve your marketing goals.