Seeking domain expertise, marketing talent and industry expertise that drives top-line growth?
Finding talented B2B marketers that understand your business is hard.
Your search is over.
Our typical client is a B2B organization with a negotiated or complex sales cycle seeking top-line growth – that means more customers, users, or donors.
We specialize in the following markets: payments, professional services, manufacturing, SaaS, life science, clean technology, BPM, software, security, integrators, graduate education programs, and non-profits (especially Google Grants Administration).
Here’s a sample list of current and past clients:
Life Science / Pharma
- Biotech Logic
- My Green Lab
- Solvent Recycling Systems
- Cleantech Rising
For Profit Education
- Career Education
- Travelers United
- The Honor Foundation
- Kids Golf Foundation
- The Vibration Institute
- The Eshleman Foundation
- Solstice Mobile
- Northwestern Dental Implants
- 3d Printer Experience
- BlueStone International
- Prisim Business Simulations
- Protek Forensic Investigations
- Northwestern University School of Communication
- University of Chicago Department of Computer Science
- University of Illinois Executive MBA
B2B TECH MARKETING AND THOUGHT LEADERSHIP
When you brand based on your expertise, you build your reputation as a thought leader.
Building a content strategy helps you build credibility and drive authentic engagement with your named accounts.
At Macon Raine, thought leadership management begins with our CRM-first/people first methodology where we research your total addressable marketing and ensure your CRM is full of the right names and influencers.
Once we know your prospective customers, then we’ll research topics your business is equipped to examine and explain. By creating thought leadership content, your posts will appear in organic search results, attract readers and contribute to the sales process.
Everything is managed from a central content calendar – all organized by topic, keyword, and deadline to maximize impact, and helping to establish your brand as subject matter experts in your industry.
Everything we do is about getting your quality content into the hands of people that will be most receptive to your message. We collaborate with your Subject Matter Experts to create search optimized content such as:
- Byline articles
We will interview your subject-matter-expert, write a 1,200-1,500 word perspective and get it published with your expert’s name as the author.
We will write a 1,500+ word article after interviewing your experts and use it to build your thought leadership content.
- Blog posts
Our team will write 400-500 word blog posts with a weekly frequency to increase your social media engagement and help build your brand.
- Editorial pieces
We will write an editorial perspective by interviewing your expert/s and positioning it in influential media either in response to or in anticipation of important events.
Want to learn more about our services? Get in touch today.
When you work with Macon Raine, you harness a low risk, variable-cost, powerful, affordable and proven means to create new customers (donors or new students, too). Read our reviews to learn more about our approach.
Our typical customer is looking for top-line growth. Clients (most with negotiated sales cycles and a key account focus) include tech start-ups, professional services firms, SaaS providers, ISVs, MssPs, manufacturers, market research firms, VARs, VADs, IT solutions providers, distributors, and more.
When companies want to grow their marketing capabilities, they choose Macon Raine – B2B marketers with CRM, web development, copywriting, PPC, SEO, email outreach, marketing automation, and graphic design expertise.
Our fractional B2B marketing teams have worked in every part of the marketing and revenue pipeline and have completed hundreds of projects in technology, life science, higher education and financial services.
Macon Raine brings a balance of strategic and tactical skills to each relationship and is often praised for practical, results-oriented execution and common-sense strategy.
What is distinctive about our approach?
The relentless pursuit of results based on a clear understanding of data, process and markets.
We know your industry. We know where your decision makers spend time. We know how to reach them. Let us help you achieve your marketing goals.
If you need agency marketing services such as CRM and marketing automation operations on a part-time, contract-basis, we're here for you. Expertise in Hubspot, Marketo, Pardot, SharpSpring, ConstantContact, and other marketing automation platforms.
LIFECYCLE MARKETING & ANALYTICS
Learn how Macon Raine is helping marketers better understand their customer data, reveal better insights about key stages in the customer journey and better influence target actions and behaviors.
If you need temp CRM or marketing automation operations on a part-time, contract-basis, we're here for you. As a caveat, we are power-users comfortable with most systems - but we are not CRM developers or technical administrators.
Experience with Salesforce.com, SugarCRM, Microsoft Dynamics plus most of the marketing automation platforms. If you want to talk about adaptive websites, behavioral-based lead tracking, Web visitor ID, dynamic nurture campaigns, dynamic list building, lead scoring and more, give us a call.
B2B DATA SERVICES
Sales and marketing alignment is easy when marketing is generating high-quality leads and sales is converting leads to opportunities creating opportunities. Whether sales support or sales enablement, Macon Raine excels at the marketing/sales handoff.
We approach SEO and PPC with an aggressive mindset built on finding and converting searcher intent. We ♥ snippets, SEOPresser, Yoast for Wordpress and geek out on having quality scores in Adwords. We currently manage more than $1M in Google Adwords spend.
MARKETING OPERATIONS DEPLOYMENT
A well-considered deployment strategy ultimately improves downstream conversion and reduces rework and angst. Let us show you what your marketing automation platform is really capable of AND how to get the biggest bang from your investment.
Stimulate and capture interest in a product or service for the purpose of developing sales pipeline. Experts in digital channels including PPC, retargeting, remarketing, nurturing, marketing automation and more.
Measure, manage and analyze marketing performance to maximize effectiveness and optimize return on investment (ROI). Certifications in Google Adwords, Google Analytics, BrightEdge and other analytic platforms.
Leverage Macon Raine's people-first system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
A strategic approach focused on writing, designing, and distributing valuable, relevant, and consistent marketing content to attract and retain a defined audience — and, drive profitable customer action.
MARKETING AUTOMATION MANAGEMENT & TRAINING
Let us handle light integrations, configuration, deployment and management of campaigns from your marketing automation platform. We are super-users of Marketo, Pardot, HubSpot, SharpSpring, Mautic, Active Campaign and even Constant Contact.
SALES & LEAD NURTURING
Developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. Our people first marketing process listens to the needs of prospects and provides the information and answers they need.
Creating great content is only half the job. Once your content is done, the next step is finding the right promotional channels. Whether through influencer outreach, editorial relationships or native advertising, we are experts at selecting the optimum channel for your content.
ACCOUNT BASED MARKETING
High-touch, contact-centric account-based marketing campaigns that leverage hyper-customization, killer offers, PR, direct mail, social media, community and direct contact with your outbound sales team.
GOOGLE FOR NON PROFITS
Does your non-profit need an extra $120,000 per year in advertising? Do you want to grow donations and awareness for your 501(c)(3)? Our agency marketing services include Google Grant Management where we can set up, manage and launch effective campaigns to fully optimize $10,000 a month in in-kind advertising.