Content Development and Copywriting

Content is the centerpiece of everything we do.

Leveraging our years of experience in journalism, direct response copywriting and marketing, we provide writing and editing capabilities in order to produce both digital and print publications including websites, direct marketing collateral, white papers, newsletters, presentations, speeches.

SEO is never an afterthought. Our content services weave strategic SEO keywords into every document. Visitors to your website that are not nurtured over time with content that builds trust and showcases your authority on a topic will not convert.

Our staff is able to deliver a wide range of writing styles, ranging from technical/scientific writing to journalistic news writing.

Our specific content development services include:

  • White Papers
  • Webinars
  • Web Copy
  • Direct Response Copy
  • Executive Speeches
  • Bylined Articles
  • Sales Letters

At its core, it’s really about connecting people.

When you know your audience, good content leaves your audience feeling all warm and fuzzy. It strikes a nerve. It provokes deeper thought. Strategic storytelling brings big ideas to life and helps your audiences understand, learn and engage as they move toward conversion and action.

Whether it’s clicking, completing a form, or calling – engagement happens by understanding the emotional buying triggers of your audience. With our broad domain expertise, our creative content development team strategically crafts specific types of engagement motivators and calls to action that align with your unique purchasing process.

Your buyers are more selective than ever. They are bombarded with ads, emails, banners, skywriters and more.

Overly promotional content is noise that is often rejected in favor of that which provides real value and utility. Branded content showcases your thought leadership, builds your credibility, establishes trust and provides legitimate opportunities to earn links,shares, social voites and new business.

Are you ready to develop a powerful content marketing plan that meets your business objectives and aligns with your SEO objectives? We’re ready to become your content partner and help you grow your business and boost your profits at the same time.

Why Choose Macon Raine for B2B Content Development?

  • RESULTS: Our experience with complex B2B marketing campaigns means we have the in-house expertise to create content for virtually any industry
  • BROAD REACH: In addition to creating content, we also consistently publish, distribute, and measure content. Our goal is to expand your digital footprint, increase website traffic, and drive online leads and conversions.
  • DOMAIN EXPERTISE: We have thought leaders in the industry who regularly present on a variety of topics.
  • METHODOLOGY: Our Six Step process drives all our content marketing services – starting from the health of your CRM all the way through to strategy to closed sales.