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3 Ways UX Can Enhance (or Hinder) Your Content

A good user experience (UX) enhances your website through eye-catching design and easy navigation, but how can UX make your content better? According to new survey data from Clutch, useful and relevant content brings almost half of people (48%) back to a site.

When Clutch surveyed over 600 people who visit five or more websites each month, they found that people prioritize content over certain aspects of good UX.

Almost one-quarter of people (24%) said that they would return to a website because it’s easy to navigate, and less than 20% of people (12%) said they would return because peers and friends use the site.

Here are three ways you can make sure your UX is enhancing your content without distracting from it.

  1. Use Established UX Patterns

Most people said the top websites like Facebook, Amazon, and YouTube have good UX. High traffic on these sites ultimately forms users’ expectations throughout the web.

Whether you’re designing a blog, developing e-commerce functionality for your website, or working to redesign your home page, understanding the design patterns of the biggest players is crucial to retaining and converting visitors.

Amazon provides a great case study on UX design for e-commerce. (x%) of users who go online to make a purchase visit Amazon, so following Amazon’s established patterns can enhance usability on your site.

Designers at Amazon made a complex array of content easy for the user to navigate by using a nested interface. This design tactic makes the UX better by simplifying the interface, giving the user agency in making purchasing choices without feeling overwhelmed. Amazon also uses images of services offered, which 91% of people find extremely or somewhat useful, according to Clutch’s survey data.

Following industry standards set by the most popular websites can help keep people engaged on your site and enhance their overall browsing experience.

  1. Make Your Design Simple and Intuitive

Content should be the focus of your website, but design has a role to play in enhancing it. Most people (83%) say that a beautiful and updated appearance is useful when browsing a website. However, a beautiful and updated website does not mean overwhelming the user with design elements.

Start with simple design elements, like a unified site theme, to make navigation easier. Include your company logo and branding to establish authority. These are simple tricks that can establish the authority of your content.

The latest web design trends include clean, minimalist designs that draw the eye to the content you are trying to promote. People don’t always want to see the design – keep your site so straightforward that your audience won’t know they’re interacting with a digital product.

  1. Avoid UX Pitfalls

Bad UX could drive users from your website permanently. Since almost half of people browse on mobile devices, make sure your site is responsive on the mobile web – even if your business has a mobile app.

Popular websites like Facebook and YouTube establish expectations of immediacy. If your site is unreliable or slow to load, people will go elsewhere for the content they want.

Speed is particularly challenging when designing for the mobile web. Over half of website users will leave a site permanently if it’s slow to load. Making sure your site is quick to load will prevent users from abandoning it completely and missing out on your content. This requires collaboration between web designers and developers to take the complexity of design and technology and make it simple.

By utilizing simple UX trends and tools, you can improve your UX and keep people engaged with the content you spend time and resources creating. Macon Raine creates content that boosts clients’ traffic and conversions. By implementing these UX best-practices, you’ll make sure that readers arrive at the content they want, and stay there.