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Understanding LSI Keywords and Keyword Density

Google’s algorithms are always changing. That means how your website content is optimized should also change with the times. Understanding LSI keywords and keyword density will help keep webpage content compliant and searchable on Google.

What are LSI Keywords – LSI Keyword Definition

Latent Semantic Indexing or LSI keywords are semantically related or keywords closely related to your primary keyword. Currently, search engines look for LSI keywords to better understand what a webpage is about and how it will be found by the end user.  

In the past, people keyword stuffed content or excessively used a main word or phrase on their page’s content to increase the ranking, so their webpage would likely be seen over a competitor’s page.  This tactic no longer works and is not acceptable; webpages risk being penalized by keyword stuffing.

Using LSI keywords is the way to properly optimize a webpage and to help the page’s content become understandable to a search engine.  This method is a white hat method to avoid being penalized for misusing keywords.  Using keywords that are latent semantic indexing words or phrases will benefit the SEO or search engine optimizing the page’s content.

It is known that the more LSI keywords used, your page will typically rank better.  This method does make logical sense because people search for the same keyword in different ways.  Basically, it is telling the search engine that if you find the primary keyword on a page, then the related keywords should be found on the page, too.

What is Keyword Density?

As it sounds, keyword density shows the number of times a word or phrase appears in your written content and is measured as a percentage.  It is simple to calculate keyword density by taking the number of times a term appears on a webpage and divide it by the total word count of the entire page.  The higher the percentage, the higher your chances of ranking better for your selected keywords with Google or another search engine.

How to Calculate LSI Keyword Density

In the past, keyword density was the sole method wherein Google could identify if a webpage would be relevant.  As you can imagine, people started taking advantage of this method quickly. That is how keyword stuffing was created.  Basically, keyword stuffing is a method used and is still be used to trick a search engine into ranking a page higher.  The algorithms have changed, and this is no longer an effective method of ranking a page higher.  You can read more about keyword stuffing at 5 SEO Practices to Avoid.

It is highly recommended that when optimizing your webpage content, that you pay attention to the keyword density.  To check your webpage for keyword density, you can use the Free Keyword Density Analyzer Tool or the Google keyword Density Tool or AdWords Keyword Planner in your AdWords account once you sign in.

How to Find LSI Keywords

It is easy to find Latent Semantic Indexing keywords and you can do so by going to Google and typing in a keyword or phrase into the search box. You will notice words bolded on the page, those are LSI keywords and are related to your primary keywords.  Also, you can find more of these keywords by going to the bottom of the page and the words at the bottom of the “Searches related to” results, you will see the bolded words which are also similar search keywords.  Additionally, there are plenty of free LSI research tools you can use to come up with several more of these similar keywords from your primary keyword or phrase.

There are several keyword generators or LSI keyword generators and analyzers, but the following are the most commonly used to find the best relevant Latent Semantic Indexing words:

How to Make Your Content Better and Rank Higher than your Competitors

It is apparent Google is looking at context instead of keyword density, which means your page will likely rank higher for your primary keyword because a search engine is better understanding the context of your webpage.  Using a repetitive keyword or phrase can put your page at risk for a penalty; with LSI keywords, you can safely add closely related words without worrying about getting penalized.  This means your webpage can come up in search results with the keyword variations.

It is simple, perform a keyword density analysis of your content on your webpage and exclude the most irrelevant results from your list.  Keyword density analysis can give you vital insight into competitive analysis data, so you can learn from the success of others who have adopted the best SEO practices. Being aware of the keywords your competitors are using and their keyword density percentages will enable you to easily duplicate successful tactics and make certain your content ranks as high as it can.

To use LSI keywords in your content, spread them throughout the body of your content and make sure the content sounds natural and makes sense.  For LSI keywords that are synonyms, you can substitute them for your main keyword which will help from keyword stuffing.  

Once your content has been optimized with the keywords and the page reads naturally and makes sense, then you can optimize the page to help with increasing the organic search results.

For the most benefit, here’s where to place your LSI keywords:

  • URL Address
  • Page Title
  • META Tags
  • H1 and H2 Tags
  • Images ALT Text
  • First Paragraph of Text
  • Body of Content
  • Links’ Anchor Texts
  • Last Paragraph of Text

Understanding LSI keywords and keyword density will help keep your webpage content compliant, searchable and ranking better.  Because the internet and search engine algorithms are always changing, it is best to always make sure your webpage content is compliant with Google and other search engines.  Using keywords effectively will help avoid keyword stuffing and getting penalized by Google.   This is an easy method and a white hat SEO tactic to help you get ranked while providing better content for your visitor.  For optimized content using LSI keywords while using the proper keyword density, contact us today for more information!