Using Salesforce for marketing projects and processes can give your marketing department an edge
Ready to evaluate your marketing projects and processes? Want to get a better handle on how you organize and scale your department?
If you already use Salesforce.com, you know it provides an underlying infrastructure that offers a world of software applications, managed services and collaborative community of connected partners through a host of third-party apps and services.
Marketing departments that need to address more complex marketing processes and projects seldom look to Salesforce.com to handle workflow and other approval processes.
That’s a mistake because Salesforce combined with Work-Relay can transform the marketing department’s efficiency.
Here are ten reasons to use Salesforce for marketing process and project management:
- Reduce time to market. Eliminate time wasted making decisions about what systems to use and what technology should be installed and updated.
- Deploy solutions quicker, cheaper and on a global scale.
- Enhanced collaboration between Salesforce community of users that offer support, including reliable developers and specialists.
- Relying on Salesforce user support can reduce training and support costs.
- Organizations are offered a consistent approach for applications, solutions, support processes, and technology.
- Security profiles/authentication methods remain consistent for all solutions.
- Data and information are shared via a single network using a highly-connected common repository.
- Reduction of information silos provides organizations a more comprehensive view across departments.
- Using Salesforce gives access to an ecosystem of developers, applications, and services that can easily be “plugged into” the platform.
- Interaction with customers, vendor and partners are conducted in one place.
THE ADVANTAGES OF PROCESS-DRIVEN PROJECT MANAGEMENT
Process-driven project management provides a single, comprehensive, unified platform for defining, visualizing, and driving the flow of production work through the organization.
- One tool implementation and support for both processes and projects.
- Same interface for users involved in processes and projects.
- The added dimension of time for processes.
- The added dimension of process management for projects.
- Responsibilities for process design and project management can be assumed by resources with the appropriate skill set.
- No importing and exporting between multiple tools, or duplication of data.
- No duplication of effort designing in one tool and managing in another.
- A single repository for all the organization’s processes and projects.
If your organization runs process-‐driven projects, and you are managing them as projects, you are severely limiting your organization’s capabilities. A tool that is capable of providing both project and process management will yield enormous dividends.