There’s an 800 lb gorilla in the marketing department. After the inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising – that gorilla is bad CRM data. Unless you know their names, email addresses and phone numbers, it is impossible to sell or market. The long, complex sales cycles that involve many stakeholders, departments and disciplines simply cannot be supported.
Macon Raine’s 6-step strategic CRM marketing approach is centered around this very concept of putting people first. Our ultimate goal as a people-first CRM marketing agency is to deepen our client’s relationship with their customers. The only way to accomplish this is by starting with quality data in the CRM. Once good data is in place, it becomes possible to align marketing and sales efforts, focus less on lead-centric marketing, and deliver consistent messages to the decision-makers and influencers that matter most.
Navigate the 6 stages of CRM marketing:
STAGE 1: STRATEGERY
STAGE 2: CONTACT PLAN
STAGE 3: METRICS
STAGE 4: CHANNELS AND TACTICS
STAGE 5: TECH AUDIT
STAGE 6: EXECUTE AND OPTIMIZE