Go hard or go home.
This is where ABM gets active. Now it’s time to actively get out there and make sure your target contacts see and consume the messages you’ve prepared for them. Be sure to test, measure, and optimize to ensure your campaigns are effective and you improve your results over time. Look at the results of individual campaigns as well as trends at the account level and in the aggregate (all target accounts). Remember to switch up your offers and continue to test and monitor performance.
How we execute:
A successful people-first marketing approach is built around reaching the right people at the best time with the right content. Perhaps, more importantly, is what you do next – your campaign monitoring. You need to sharpen your ability to monitor your content marketing program.
A few possible KPI’s include:
- SMM or Social Listening tools like Hootsuite
- Trends report
- Twitter keyword report
- Smart inbox
- Social Media Management
SCHEDULE AN AUDIT WITH MACON RAINE
Need help getting your marketing process plan in order? Schedule an audit. We’ll meet you at the ABM stage you may find yourself in. Macon Raine will conduct a thorough audit of all the content on your website with an assessment of its relative strengths and weaknesses in order to prioritize future marketing activities. It’s a qualitative assessment and evaluation based on the KPIs (Key Performance Indicators) that you select beforehand.
Want to learn more?