Wow them from the start.
When new (and relevant) people interact with your business for the first time, are you leaving a lasting impression? In a people-first marketing strategy, everything starts and ends with customer experience. The first impression means everything to the long-term success of your business — it’s estimated that 75% of consumers admit to making judgments on a company’s credibility based on the first interaction with a brand. Even if your customers are businesses, remember that businesses don’t buy anything. Your first impression should accomplish the following:
- End users should be able to envision their problem being solved — or their lives enhanced
- The decision maker should see a clear-cut cost per dollar value in your product or service
From there, make sure you’re combining behavioral analytics with demographical data so you can unlock key insights about those who are responding well to your initial message.
How we execute:
- Marketing execution and editorial calendar
Here we begin tracking and aligning your team’s marketing efforts. We establish a knowledge base for your customers so you can schedule content by topic and frequency, filling gaps appropriately.
- PESO audit (paid, earned, shared, owned)
A Paid, Owned, Earned and Shared Media audit will organize your marketing campaigns to be better suited for early lead generation and awareness-building activities.
Gather information on the keywords that you are targeting for each buyer persona and use this information to keyword opportunities/gaps in your content organic rank. Here we introduce new topics based on search & social trends notable to your buyers.