Be smart with your email signature file – every outgoing email from your company (not just you, include all your executives, your sales people, customer service and marketing) should include a clear call to action.
I include a call to action in every email I send. Here’s my call to action:
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Making this change is simple and easy. We recommend including a link to your latest white paper, newsletter or anything on your website that requires a prospect to register or take an action.
This won’t be a huge source of leads but it will generate a few clicks and registrations. It’s easy to do, doesn’t cost anything and if you can generate one additional lead per year, it pays for itself.