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Simple Stupid Marketing Tip 1 – Use Your Email Signature to Get More Leads

mostinterestingmanThe first tip is a no brainer and it is all about lead generation using your email signature.

Be smart with your email signature file – every outgoing email from your company (not just you, include all your executives, your sales people, customer service and marketing) should include a clear call to action.

I include a call to action in every email I send. Here’s my call to action:

P.S. Are you paying too much for your marketing automation system? Ask me how to get free marketing automation software and save up to $800 per month. To learn more, use this link to book time in my calendar for a call: Contact Us

Making this change is simple and easy. We recommend including a link to your latest white paper, newsletter or anything on your website that requires a prospect to register or take an action.

This won’t be a huge source of leads but it will generate a few clicks and registrations. It’s easy to do, doesn’t cost anything and if you can generate one additional lead per year, it pays for itself.