We produce content that drives action.
Marketing automation helps marketers implement lead nurturing processes. With lead nurturing, the goal is to add value and develop relationships over time with prospective buyers.
So what is the single most important element of lead nurturing? Content! The job of content is to assist buyers with research, inform them, and keep your solutions top of mind until that single moment when the prospect decides to become a customer.
If you are going to stay in touch, educate or persuade a prospective client, then you need to deliver a stream of high-quality, high-value, persuasive and brand-reinforcing content. Effective lead nurturing initiatives need a continuous stream of new content to stay fresh and relevant, and the most common reason why MA initiatives fail is a company’s inability to create enough content to build a trusted relationship with prospective buyers.
That’s why content is at the center of everything we do. An SEO strategy is empty without keywords that are woven strategically into compelling content.
Leveraging our years of experience in journalism and marketing, we provide writing and editing capabilities in order to produce both digital and print publications including websites, direct marketing collateral, white papers, newsletters, presentations, speeches.
Our staff is able to deliver a wide range of writing styles, ranging from technical/scientific writing to journalistic news writing. Our specific content development services include:
- White Papers
- Web Copy
- Direct Response Copy
- Executive Speeches
- Bylined Articles
- Sales letters
Ready to Discuss Your Marketing Strategy?
Considering or evaluating marketing automation solutions or lead nurturing programs but lack the staff (or the time) you need to do it right?
Launching a marketing automation lead nurturing program can be a challenge. The systems are complex and require a staff of highly trained copywriters, designers and system analysts to manage lead flow, design processes, and operate/customize the software to your unique business requirements.
Macon Raine is an email lead nurturing agency with the on-staff experts that know lead nurturing best practices. With experience in lead nurturing, segmentation models, data hygiene, CRM (Salesforce.com), and most lead management and marketing automation platforms (HubSpot, SharpSpring, Marketo, ActiveCampaign, Constant Contact and more), we can help with integrations and roll-outs as well as daily campaign maintenance and support.
If you are looking for a B2B marketing agency, let's chat! We’ll map out a lead nurturing plan that makes it easy to generate leads your sales team will love. Schedule a working session and consultation below.
Marketing Technology Agency
Experience with Salesforce.com, SugarCRM, Microsoft Dynamics plus most of the marketing automation platforms. If you want to talk about adaptive websites, behavioral-based lead tracking, Web visitor ID, dynamic nurture campaigns, dynamic list building, lead scoring and more, give us a call.
CRM Marketing Operations
If you need agency marketing services such as CRM and marketing automation operations on a part-time, contract-basis, we're here for you. As a caveat, we are power-users comfortable with most systems - but we are not CRM developers or technical administrators.
Content Development Agency
SEO/PPC Digital Advertising
We approach SEO and PPC with an aggressive mindset built on finding and converting searcher intent. We ♥ snippets, SEOPresser, Yoast for Wordpress and geek out on having quality scores in Adwords. We currently manage more than $1M in Google Adwords spend.
Sales and marketing alignment is easy when your digital marketing agency is generating high-quality leads and sales is converting leads to opportunities creating opportunities. Whether sales support or sales enablement, Macon Raine excels at the marketing/sales handoff.
Creating great content is only half the job. Once your content is done, you need a marketing content agency to help you find the right promotional channels. Whether through influencer outreach, editorial relationships or native advertising, we are experts at selecting the optimum channel for your content.
Content Marketing Services
A strategic approach focused on writing, designing, and distributing valuable, relevant, and consistent marketing content to attract and retain a defined audience — and, drive profitable customer action.
Analytics & ROI
Measure, manage and analyze marketing performance to maximize effectiveness and optimize return on investment (ROI). Certifications in Google Adwords, Google Analytics, BrightEdge and other analytic platforms.
Marketing Automation Agency
Let us handle light integrations, configuration, deployment and management of campaigns from your marketing automation platform. We are super-users of Marketo, Pardot, HubSpot, SharpSpring, Mautic, Active Campaign and even Constant Contact.
Google For Non Profits
Does your non-profit need an extra $120,000 per year in advertising? Do you want to grow donations and awareness for your 501(c)(3)? Our PPC agency marketing services include Google Grant Management where we can set up, manage and launch effective campaigns to fully optimize $10,000 a month in in-kind advertising.
Account Based Marketing
High-touch, contact-centric account-based marketing campaigns that leverage hyper-customization, killer offers, PR, direct mail, social media, community and direct contact by your outbound sales team.