Understanding LSI Keywords and Keyword Density

Google’s algorithms are always changing. That means how your website content is optimized should also change with the times. Understanding LSI keywords and keyword density will help keep webpage content compliant and searchable on Google. What are LSI Keywords –...

WTF happened with branding in B2B marketing?

Branding used to be a big deal. When marketing spent on logos, slogans, and sponsorships; good things happened and sales came in the door. It used to be that a company with a strong brand could differentiate way before the buyer was even close to thinking about a...

Understanding the SEO Value of Rich Snippets

What Are Rich Snippets? Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to show to the user in the search results. An example: I was searching for a good recipe...

People-First Marketing Stage 3: Metrics

It’s about quality, not quantity.   A people first marketing team’s top priority is influencing the people who matter at key accounts— the key decision makers. Instead of focusing on accumulating and creating leads, you must center your marketing around engaging a...