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How to save money on Google Ad campaigns

Lessons learned and applied from non-profit grant management will help improve the effectiveness of your campaigns Did you know that Google gives qualifying non-profits $120,000 per year of in-kind advertising with Google Ads? To qualify, you need to jump thru some...

SEO is not a strategy – it is a way of life

SEO is not a strategy. Rather it’s a mindset focused on making it as easy as possible for your visitors to find what they need. You can stop reading now if you want. There is no dark magic, voodoo or black hat. Google is too smart for that. If you are useful...

Google Non-Profit Grant Canceled? Here’s Your Rescue Guide

Here’s how to prevent your Google Ad Grant from being suspended or canceled This article was written to help nonprofits prevent cancelation of their Ad Grant and accomplish four key goals: Ensure compliance with newly updated Google Ad Grant changes and policy updates...

How GDPR Improves Your List Building Strategy

Your list-building strategy is about to change. And we can thank GDPR for it. With the imminent arrival of the European Union’s new legislation covering data and privacy protection, the General Data Protection Regulation (GDPR), our approach to finding and...

AdWords Notes – What to Expect With the New Adwords Interface

New Adwords UI Bring Recommendations & An Account Performance Score Lately, there’s been quite the stir over several productivity updates in Adwords – most notably the ability to makes notes and changes directly within the UI. The new AdWords...

CRM form strategies for clean data

Your CRM database is your lifeblood. With the right data and the right data points, you can create contextually relevant content that converts prospects into customers. But…if your database is messy, if your contact records are incomplete, your database becomes...

Why was your Google AdGrant canceled?

Was your Google Ad Grant canceled? If so, it may be your content. Your website must have high-quality content and be functional.  What does this mean? If you are new to the Google Ad Grant, it requires a clear description of your non-profit mission.  Your website must...