What does content marketing cost?

How much does it cost to outsource content marketing? How much does content marketing cost? Well…the short answer is…it depends. A small to mid-sized company that outsources content marketing can expect to spend anywhere from $4000 to $30,000+/month. For...

How Agile Website Redesign Grows Conversion Rates

The process is simple and common. While browsing online, a visitor sees a post on LinkedIn by your business. Intrigued, they follow it through to your blog. From your blog, they are guided to your Service or Product page, where they are prompted to complete a contact...

A brief introduction to Agile Website Redesign

It’s a common misconception that redesigning your business’s website is a finite project with a beginning, middle, and end. If you use your website for lead generation or e-commerce, a web redesign project never ends. Instead of a beginning, middle, and end, a website...

How to save money on Google Ad campaigns

Lessons learned and applied from non-profit grant management will help improve the effectiveness of your campaigns Did you know that Google gives qualifying non-profits $120,000 per year of in-kind advertising with Google Ads? To qualify, you need to jump thru some...

SEO is not a strategy – it is a way of life

SEO is not a strategy. Rather it’s a mindset focused on making it as easy as possible for your visitors to find what they need. You can stop reading now if you want. There is no dark magic, voodoo or black hat. Google is too smart for that. If you are useful...

Google Non-Profit Grant Canceled? Here’s Your Rescue Guide

Here’s how to prevent your Google Ad Grant from being suspended or canceled This article was written to help nonprofits prevent cancelation of their Ad Grant and accomplish four key goals: Ensure compliance with newly updated Google Ad Grant changes and policy updates...

How GDPR Improves Your List Building Strategy

Your list-building strategy is about to change. And we can thank GDPR for it. With the imminent arrival of the European Union’s new legislation covering data and privacy protection, the General Data Protection Regulation (GDPR), our approach to finding and...