Macon Raine is a strategic B2B digital marketing agency.
We know CRM. We know marketing automation. We know your industry. We know where your decision makers spend time and we know how to reach them.
Managing Partner and Creative Director
I live and breathe digital marketing. I’m a strategic B2B digital content marketer with more than 20 years experience across a number of industries including software, SaaS, manufacturing, professional healthcare, OSS/Billing, payments, higher education and more. I specialize in marketing strategy, content development, growth hacking, content promotion, conversion rate optimization (CRO), and direct response.
Senior Marketing Strategist
B2B content strategy and creation to support the sales process is my passion. I spent more than 19 years in the B2B publishing industry and perfected the craft of marrying content, audience, and timing for desired end results – such as moving prospective customers through the purchase decision making process. I particularly enjoy working within the technology, pharmaceutical and life sciences industries and have spent the last two years leveraging my publishing experience to advance the sales objectives of life sciences clients.
B2B Digital Marketing Technologist
I’m a marketing technologist that specializes in marketing automation, search and PPC. We’re a hybrid B2B marketing agency, so my role is part consulting and part execution – I provide insight and experience as to best practices around effective campaigns with A/B testing, segmentation, reporting, and analysis. I maintain up-to-date knowledge of B2B digital marketing best practices, strategies, and offerings within the marketing technology space.
I’m a creative director, photographer, and graphic design expert with more than 18 years experience. I help launch, manage, and grow brands with creativity and design. I have designed rich campaigns for a variety of B2B, B2C and nonprofit brands.
Director of Account Management
As a former corporate and channel marketing executive at NEC, I have been in your shoes. Now as I sit on the other side of the table, I am able to offer a unique perspective as a trusted advisor. I have extensive experience creating and implementing successful bottom-up strategies: launching new products and vertical markets, strengthening existing channels and building new ones.
Data & Analytics - Resident Brainiac
I’m a data analysis wonk and a visualization designer. I’ve spent the last half decade supporting organizations of all sizes, from non-profits to multinational corporations. I help companies better understand their customers and stakeholders through advertising and keyword metrics, traffic data, and web analytics.
Content Creator - Resident Brainiac
I’m an art historian by trade and a wordsmith by passion. From a diverse background of content creation, I am adept at writing copy whose tone, cadence and substance is tailored to the needs of a client’s unique message. I also write, host, and edit the arts and culture podcast Bright Red Dot.
Senior Content Strategist
I’m a B2B marketing strategist with over 10 years of experience developing digital marketing solutions across a number of life science, cleantech, and SaaS fields. I specialize in strategic content development, content marketing, promotion, SEO, and landing page optimization. I’ve served over 50+ life science and technology clients.
Account Lead and Senior Content Strategist
I’m a communications professional with more than 10 years of experience in media relations, strategic communication, and content creation. I’ve worked with Fortune 500 companies, nonprofits, and government clients. I believe every communications activity your organization undertakes should be in service of its enterprise goals, and I help design programs to achieve this. I also write, host, and edit the podcast Jon of All Trades.