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marketing

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Differentiating Your Company’s IT Services Menu

It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?” When we ask that question, we get the same answer: we have [...]

Marketing and sales freaks unite

The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in [...]