With each of these structures, the key issue is communication, continuity and alignment. After all, your customers don’t care how your department is organized, all they care about is a unified experience from search all the way thru to customer on-boarding.
When growing your marketing department, continuity is difficult to manage – especially with the influx of new people and new, innovative marketing tools. With so many tools, people, skills and tactics, it seems as if the number of moving pieces requires a full-time person just to understand what is possible.
On the flip side, with the rapid evolution of tactics and tools being added to the mix, the mechanics and economics of managing a marketing department are changing. It is now possible for small teams to make a massive impact with marketing automation, CRM and analytics. With the right combination of graphic and web design, content and technology expertise, a dedicated and agile team can manage everything from search, PPC, social, landing page optimization, web updates and email marketing, for an entire group of prospects or customers.
However you address the organizational structure of building your marketing department, we embrace the the idea of a dedicated and small group of agile experts working together instead instead of operating inside tactical silos. Even better, performance metrics for small, agile teams are easy to measure.
At Macon Raine, our team can dive into your marketing and quickly provide the technical, collaborative, creative and execution needed to jump start your lead generation and growth strategies. To learn more, get in touch below.
SCHEDULE A PLANNING SESSION
The best way to learn how to scale your marketing team is to dive right in. Complete the form below to schedule a 90 minute planning session, where we learn about your existing capabilities, your technologies, your budget, and what you are trying to accomplish. From there, we do some homework and then meet again to provide recommendations for your next 3-6-12 months of marketing execution.