We are looking for beta testers for our new website called MarketingReportCard.com – a marketing measurement dashboard. Designed for small to mid-size businesses, companies can login to the beta version of the MarketingReportCard.com and document and measure tactical marketing results over time.

The MarketingReportCard.com beta is simple and free to use. Honestly, the biggest advantage of the marketing report card methodology is the fact that everyone agrees on the key performance indicators upfront. If you can agree on how you are measuring your marketing, it becomes easier to improve your marketing performance.

MarketingReportCard.com was originally envisioned as a dashboard for small and medium sized companies seeking a simple way to evaluate tactical marketing performance. Marketers use this tool identify, agree upon Key Performance Indicators (KPIs) and measure marketing performance month over month, so they can quickly see when performance is slipping and when to take corrective action.  To be effective, KPIs must be monitored and updated monthly. Continuous monitoring allows marketers to quickly take action when performance drops below benchmark levels.

The BETA version of the MarketingReportCard.com uses a simple spreadsheet interface that makes the learning curve virtually non-existent and also to make data collection quick and painless.   Since no two companies are the same, marketers using MarketingReportCard.com can define their own KPIs as well as their own methods for weighting and measurement.

To register for the beta, simply visit MarketingReportCard.com to register. No credit card or other financial information is required to participate.

Ben Bradley will be speaking to the Midwest Entrepreneur’s Forum on September 14 from 6 to 8PM. The topic is Using Trust to Bridge the Sales and Marketing Gap. Please join us for networking afterwards.

New York, NY.  - April 14, 2009 – Intrepidus Group, a leading provider of information security services and software , today announced that it has partnered with BrandProtect, the leader in Reputation Management, to deliver real-time phishing awareness training services based on the Intrepidus Group’s PhishMe^® software solution. BrandProtect will be offering PhishMe to its customers to help train their employees in thwarting spear phishing schemes and whaling attacks.

“It’s important for companies who wish to gain control over how they are represented online to both uncover and mitigate the threats that put their rights, revenue streams and reputation at risk,” said Michael Kiefer, general manager, BrandProtect. “Phishing attacks are among the most damaging cyber invasions because they can be difficult to identify and because criminals are becoming even more effective at building realistic but fraudulent websites to support their attacks. Our services uncover these attacks against our clients and assist them in rapid take down of the offending sites. Partnering with PhishMe lets us teach our customers’ employees’ how to identify and respond to social engineering attacks.”

PhishMe provides an innovative mechanism for training employees that are most susceptible to email-based social-engineering cyber threats that may penetrate anti-spam or phishing filters. The software platform lets organizations establish a human firewall against these attacks by providing a user-friendly, cost-effective system for facilitating mock phishing exercises and delivering electronic-based training to those found vulnerable. Using PhishMe’s built-in templates and WYSIWYG (What-you-see-is-what-you-get) functionality, users can easily build phishing attacks against employees within minutes, collect metrics on user behavior, and immediately present security awareness training material to rapidly change employee behavior and drastically reduce security risks.

“By partnering with an internet reputation management leader like BrandProtect, we give thousands of new organizations and their employees the knowledge to recognize spear phishing attacks, thus reducing the probability of a negative impact on a company’s online reputation,” said Rohyt Belani, CEO of Intrepidus Group. “We are excited to have PhishMe complement their suite of powerful response services.”

Since its launch in July 2008, PhishMe has been adopted by Federal Agencies and Fortune 1000 companies across multiple vertical market sectors including Financial Services, Healthcare and Defense Contracting. More than 140,000 employees have been trained, using PhishMe, to identify and thwart spear phishing attacks and, significantly reduce the impact of cyber crime.

About BrandProtect

A leader in internet reputation management, BrandProtect empowers organizations to gain control over how they are represented online by uncovering and mitigating the issues that put their reputation at risk and erode customer trust. BrandProtect’s response services help organizations detect, uncover and mitigate brand and trademark infringement issues, phishing attacks, web traffic diversions, website and integrity issues. BrandProtect was the first company of its kind to be offered full membership by the Forum for Incident Response and Security Teams (FIRST). The company also has relationships with more than 3,500 Internet Service Providers globally, accounting for more than 85 percent of the traffic flowing across the Internet. For more information visit: www.brandprotect.com.

About PhishMe

PhishMe is a software-as-a-service (SaaS) solution designed to help prevent damage, theft and loss caused by targeted (spear) phishing attacks. PhishMe facilitates and automates the execution of mock phishing exercises against employees, provides clear and accurate reporting on user behavior, and most importantly provides instant, targeted employee training. This method of delivering training materials is recommended by SANS and found to be most effective by researchers at Carnegie Mellon University. For more information visit: http://www.phishme.com.

About Intrepidus

Intrepidus Group is a leading provider of information security consulting services and software solutions. With offices in New York City and the Washington DC metro area, the company.

CONTACTS

Media Contacts:

For Intrepidus Group

Sabrina Sanchez

Ventana Public Relations

(925) 999-9985

sabrina.sanchez@ventanapr.com

For BrandProtect

Ben Bradley
Macon Raine, Inc.

630-221-9844

ben@maconraine.com

 offers innovative solutions to help clients build employee awareness around common information security issues. Intrepidus Group’s consultants also conduct hands-on assessments of critical applications, networks and products to uncover vulnerabilities, and provide strategic and tactical recommendations to address identified issues.

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Intrepidus and PhishMe.com are trademarks of Intrepidus Group. All other product and company names herein are or may be trademarks of their respective owners.