A Chicago B2B Marketing Agency

Most business problems are solved by more revenue. That’s where we help. As a Chicago B2B marketing agency, we provide clients with complex products and negotiated sales cycles with a result everyone knows how to measure: more new customers. Our typical customer is looking for top-line growth.  Clients include tech start-ups, professional services firms, SaaS providers, ISVs, a […]

Marketing Automation ROI

Are you getting marketing automation ROI? So you’re in marketing. In simple terms, you’re a cog in the wheel responsible for driving new revenue. In aspirational terms, you help grow the business in a meaningful and quantifiable way. Either way, your success – or failure – is highly measurable. Everything is measurable these days, but […]

Scalable lead generation for LinkedIn with AutoPilot

Honestly, I don’t even know if this a hack or just a process I’ve figured out to make life a little easier. A word of caution…this has the potential to be abused. Before you read this, remember the words of Uncle Ben from the movie Spiderman: “With great power comes great responsibility.” In other words, […]

Evaluating marketing automation?

Are you evaluating marketing automation software? We asked marketing automation experts one question: “What advice would you give first time buyers of marketing automation platforms?” We collected the best advice, did some editing and packaged it neatly in an easy to scan PDF. If you are evaluating marketing automation software, send us an email and […]

Marketing Automation Adoption Survey

Concerned about marketing automation adoption in your organization? Evaluating or using marketing automation? How does your organization compare? This survey is designed to identify and track marketing automation adoption trends and provide guidance to firms contemplating marketing automation adoption. https://docs.google.com/a/maconraine.com/spreadsheet/viewform?fromEmail=true&formkey=dGNSZ05Qb2JvenpFYURuVVFWZnRwYlE6MQ The survey asks questions about barriers to marketing automation adoption including: -Cost of the marketing automation […]

Use marketing automation to build a rain machine

What is a rain machine? A rain machine uses a combination of inbound, outbound, content development, CRM and free marketing automation tools. The goal? Drive more traffic to your website and give prospects more reasons to consider your solutions so you can woo them with value and keep them coming back until they are ready […]

Inbound Marketing Strategy Template

Use our free Inbound Marketing Assessment and Strategy template to understand GAPS in current marketing. This interactive gap analysis is ideal for marketers that need help clarifying and communicating their readiness to engage in inbound marketing. To get started, first schedule a meeting with your marketing leaders to perform this assessment. Use the assessment section to rank […]

Marketing automation – monitor the behavior of prospects

Sales and marketing can work together. The reports of sales and marketing dysfunction are greatly exaggerated. A survey by the CMO Council and its Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) found that less than 20 percent of respondents regard their sales and marketing organizations as extremely collaborative; while among those who have CRM […]