Chicago Automated Marketing – Staff and Services

For Chicago companies, automated marketing can optimize and streamline every step of your marketing funnel – from lead capture, nurturing, sales hand-off and then all the way to opportunity creation. Every step of the marketing process can be improved – including testing, segmentation, lead scoring and analysis. Leading marketing automation platforms such as HubSpot, Pardot, Marketo, […]

Marketing Automation ROI

Are you getting marketing automation ROI? So you’re in marketing. In simple terms, you’re a cog in the wheel responsible for driving new revenue. In aspirational terms, you help grow the business in a meaningful and quantifiable way. Either way, your success – or failure – is highly measurable. Everything is measurable these days, but […]

Demonstrating ROI in the sales process

Today, more than even, buyers demand accountability from technology and solution investments using comprehensive return on investment studies. As budgets come under close scrutiny the demand for clearly articulated cost-savings is rising. According to Ben Bradley, managing director of Macon Raine – a B2B marketing agency that offers content marketing clients a free marketing automation […]

The content marketing agency and warm dead chicken

…and make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, who were good students passionate about learning. Unfortunately, not everyone fits that profile. If B2B […]

Information products – the value-added paper cup and activity-based billing

In his book Business Agility, Michael Hugos says: Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways to use efficiency and low prices. This is because there are so many different kinds of customers, and each is looking for slightly […]

Product Differentiation with Win Win Pricing

Using marketing and pricing to create meaningful product differentiation separates you from competitors and allows you to command price premiums. With whole product thinking, one strategy should be the elimination of bad discounts. Product differentiation is possible with win/win pricing. Discounts should never lead to a loss of margin. Instead, discounts should reward customers for activities […]

Finding your second big services customer – Marketing your professional services firm

It seems every week we talk to just another professional services firm trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?” When we ask that question, we get the same answers: we have a […]

Scalable lead generation for LinkedIn with AutoPilot

Honestly, I don’t even know if this a hack or just a process I’ve figured out to make life a little easier. A word of caution…this has the potential to be abused. Before you read this, remember the words of Uncle Ben from the movie Spiderman: “With great power comes great responsibility.” In other words, […]