Simple Stupid Marketing Tip #3 – Our Eyes Met From Across The Room

The “our eyes met from across the room” simple stupid marketing tip depends on a Chrome or Firefox Plugin called AutopilotforLinkedin.com. Before you read further, install the free 15 day trial. Now. After you’ve installed AutoPilot, run a search in LinkedIn (for instance, title includes keyword “director”, who are 2nd level connections, who work within 100 miles […]

Simple Stupid Marketing Tip #2 – Be Everywhere

Simple stupid marketing tip #2 is “be everywhere” and it relates more to personal branding and selling than it does to “Marketing” with a capital M. If you have a new website and want more people to find you when they search online, it’s easy to create social media profiles on more than just LinkedIn, Twitter […]

Chicago Automated Marketing – Staff and Services

For Chicago companies, automated marketing can optimize and streamline every step of your marketing funnel – from lead capture, nurturing, sales hand-off and then all the way to opportunity creation. Every step of the marketing process can be improved – including testing, segmentation, lead scoring and analysis. Leading marketing automation platforms such as HubSpot, Pardot, Marketo, […]

Marketing Automation ROI

Are you getting marketing automation ROI? So you’re in marketing. In simple terms, you’re a cog in the wheel responsible for driving new revenue. In aspirational terms, you help grow the business in a meaningful and quantifiable way. Either way, your success – or failure – is highly measurable. Everything is measurable these days, but […]

Demonstrating ROI in the sales process

Today, more than even, buyers demand accountability from technology and solution investments using comprehensive return on investment studies. As budgets come under close scrutiny the demand for clearly articulated cost-savings is rising. According to Ben Bradley, managing director of Macon Raine – a B2B marketing agency that offers content marketing clients a free marketing automation […]

The content marketing agency and warm dead chicken

…and make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, who were good students passionate about learning. Unfortunately, not everyone fits that profile. If B2B […]

10PERCENTAGENCY IMPROVES LANDING PAGE CONVERSION

Pay for performance landing page optimization agency guarantees success CHICAGO, JANUARY 22, 2015 – Macon Raine, a Chicago-based marketing firm, announced the launch of the 10PercentAgency, a new division providing pay for performance landing page conversion optimization. Taking a unique approach to the marketing agency business model, the 10PercentAgency helps clients increase conversion on a […]

Growing your cloud business

Ben Bradley & Ashley Poynter to Present “Growing Your Cloud Business” on Jan. 24, 2015 CHICAGO, JANUARY 6, 2015 – Macon Raine announced today that Ben Bradley, managing director and Ashley Poynter, senior account director, will speak at the upcoming Cloud Saturday event on January 24, 2015 at the DeVry Campus in Addison, Ill. Cloud […]