A Chicago B2B Marketing Agency

Most business problems are solved by more revenue. That’s where we help. As a Chicago B2B marketing agency, we provide clients with complex products and negotiated sales cycles with a result everyone knows how to measure: more new customers. Our typical customer is looking for top-line growth.  Clients include tech start-ups, professional services firms, SaaS providers, ISVs, a […]

Chicago Automated Marketing – Staff and Services

For Chicago companies, automated marketing can optimize and streamline every step of your marketing funnel – from lead capture, nurturing, sales hand-off and then all the way to opportunity creation. Every step of the marketing process can be improved – including testing, segmentation, lead scoring and analysis. Leading marketing automation platforms such as HubSpot, Pardot, Marketo, […]

Marketing Automation ROI

Are you getting marketing automation ROI? So you’re in marketing. In simple terms, you’re a cog in the wheel responsible for driving new revenue. In aspirational terms, you help grow the business in a meaningful and quantifiable way. Either way, your success – or failure – is highly measurable. Everything is measurable these days, but […]

Demonstrating ROI in the sales process

Today, more than even, buyers demand accountability from technology and solution investments using comprehensive return on investment studies. As budgets come under close scrutiny the demand for clearly articulated cost-savings is rising. According to Ben Bradley, managing director of Macon Raine – a B2B marketing agency that offers content marketing clients a free marketing automation […]

The content marketing agency and warm dead chicken

…and make no mistake, no matter what you do, no matter what you sell, your company is more than warm dead chicken. Good companies are often run by smart people – people who dig for the facts, who base decisions on solid intelligence, who were good students passionate about learning. Unfortunately, not everyone fits that profile. If B2B […]

Evaluating marketing automation?

Are you evaluating marketing automation software? We asked marketing automation experts one question: “What advice would you give first time buyers of marketing automation platforms?” We collected the best advice, did some editing and packaged it neatly in an easy to scan PDF. If you are evaluating marketing automation software, send us an email and […]

Marketing Automation Adoption Survey

Concerned about marketing automation adoption in your organization? Evaluating or using marketing automation? How does your organization compare? This survey is designed to identify and track marketing automation adoption trends and provide guidance to firms contemplating marketing automation adoption. https://docs.google.com/a/maconraine.com/spreadsheet/viewform?fromEmail=true&formkey=dGNSZ05Qb2JvenpFYURuVVFWZnRwYlE6MQ The survey asks questions about barriers to marketing automation adoption including: -Cost of the marketing automation […]

Use marketing automation to build a rain machine

What is a rain machine? A rain machine uses a combination of inbound, outbound, content development, CRM and free marketing automation tools. The goal? Drive more traffic to your website and give prospects more reasons to consider your solutions so you can woo them with value and keep them coming back until they are ready […]