branding

Where does social media fit?

Where does social marketing fit?

Social media is one small piece of your overall marketing mix. For that reason, it is hard to talk about social media without the context of the rest of your marketing program. The best social media strategy? Researching your targets, comparing your targets against the demographics of the various social sites, then engaging the right users with things that are useful and compelling. Only when you have engagement are you able to move people in your sales pipeline.

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