enabling technology

CRM and marketing list hygiene

It’s a fact that customer and prospect databases can quickly become out of date. Unfortunately, CRM database updating is not as straightforward as it appears. The process must be carried out by callers who are meticulous and professional. You must have callers who can work quickly and efficiently through your list, with an absolute minimum of error.

The process itself should cut through the gatekeepers, voicemails, and assistants to find out who the appropriate Decision Maker/Influencer is and gather critical information such as the correct contact name and title, phone numbers, email addresses, etc. This is accomplished via the phone, online database resoures such as LinkedIn, Hoovers, ZoomInfo and Harte Hankes.

We then update this information along with other pertinent decision making details to our CRM (Customer Relationship Management System). You are able to download the updated data directly from our system or we can forward it to you in excel when the project is completed.We have callers who are highly skilled in this process.  Let your sales force focus on what is important – Sales! With use of our database updating service, you will be able to organize your leads and list information to give your sales people easy access to your prospect details. Your list can now contain current and quality data about your prospects and/or customers.

Benefits

·         Stop wasting money on incorrect contact information/returned mail

·         Get in touch with proper decision makers

·         Take control of your valuable database

·         Close more sales by having correct information

Possible Uses

• Mailing List Update
• Purging and updating prospect lists for your sales force
• Capturing email addresses for online newsletters
• Updating client information

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